Private Label Supplement Manufacturing – Tested Formulas, Your Brand.
A library of tested, ready-to-sell supplement formulas – available for you to brand as your own. Skip the formulation cycle. Skip the R&D timeline. Go from brief to finished product under your label faster than any other route we offer.
Noviatic is a European private label supplement manufacturer based in Lithuania, producing finished food supplements for brands, pharmacy chains and distributors across 40+ countries under EU GMP-certified conditions.
The fastest route from brand idea to shelf-ready product
Private label is for brands that know what they want to sell and want to get there without the formulation development time and expenses.
That includes pharmacy chains building their own supplement range, distributors expanding into branded products and established brands launching new categories quickly to test demand before committing to custom formulation. It is also the most practical starting point for brands entering the European supplement market for the first time.
If you already have a finished specification and need a manufacturer to produce it, contract manufacturing is the right path. If you want to build something entirely new from a blank brief, our Formulation R&D service is where to start.
From our library to your label – how it works?
- You choose a formula
Browse our library of tested, ready-to-sell formulas across the categories you are targeting. Every formula has been developed by our in-house R&D team, produced in our EU GMP-certified facility and tested to the same standards as every product we manufacture. - We adjust it to fit your brand
Most formulas can be modified to meet your specific requirements – ingredient levels, flavour, format or dosage. Our R&D team reviews every adjustment for feasibility before production is confirmed. You get a product that feels built for your brand, without the full development timeline. - You supply the branding, we handle the rest
Send us your finished packaging artwork and print-ready files. Our team manages production and assembly – bottles, jars, blisters, stick packs, labels and leaflets – in-house. - We produce, test and deliver
Your branded product runs on our equipment, through full QC testing and ships under your label. Each batch comes with a Certificate of Analysis. Retention samples are held for a minimum of 12 months.
One project manager coordinates every stage from first brief to delivery.
The categories brands launch most from our private label portfolio
Vitamins & minerals
Tablets, capsules, drops, sprays, powders
Omega-3 & fish oil
Softgels, liquids and cod liver or vegan algal oil options.
Immunity support
Capsules, tablets, sprays, pipettes, drops, powders and liquid shots
Beauty, skin, hair & nails
Shots, capsules, tablets and powders
Sleep, stress & relaxation
Sprays, drops, tablets, shots and capsules
Children's health
Syrups, drops, sprays, pipettes, capsules, tablets and powders
Energy & active lifestyle
Capsules, tablets, powders and liquid shots
Bones & joints
Tablets, capsules, shots and powders
Liposomal (Miosol™)
Our patented liposomal delivery system – up to 6x absorption – available exclusively to brands we manufacture for. Liquids and capsules are open for Private Label formulas
Not every formula in our portfolio is listed here. If you have a specific category in mind, share it in your brief and we will confirm availability.
Weeks, not months – the private label advantage
Private label is our fastest route to market. For an existing formula with your branding, expect approximately 10 weeks from purchase order to delivery – significantly shorter than custom formulation development.
The main variable is packaging: artwork, print production and delivery are often the longest single factor. Having print-ready files prepared before production starts keeps the timeline on track.
MOQ is confirmed during the quote and varies by format and formula.
GMP-certified production in Europe
13,000 m² of GMP, HACCP, GDP, IFS and ISO-certified manufacturing space across two facilities in Lithuania, with every dosage form on dedicated, owned equipment. Over 20 million units produced annually. Part of the Valentis group – producing finished health products for partner brands without interruption since 1919.
What brands ask us about private label?
What is private label supplement manufacturing?
It means you take a tested, production-ready formula from our library, brand it as your own and we manufacture it under your label. The formula is proven, the production process is established and the time to market is significantly shorter than building a product from scratch.
Can the formula be adjusted to our requirements?
Yes. Most formulas in our library can be modified – ingredient levels, flavour, format or dosage – to meet your specific needs. Adjustments are confirmed by our R&D team before production. If a change is too significant to work within the existing formula, we advise on alternative options.
What is the difference between private label and contract manufacturing?
Private label means you start from our existing tested formula and brand it as yours. Contract manufacturing means you bring your own formula and we produce it. Private label is faster – contract manufacturing gives you full control over the specification from the start. Many brands use private label to test demand before investing in a fully custom product. For liquid shots in particular, we recommend private label – custom formulas take longer to develop, require stability testing, and cost more.
What is the difference between private label and white label?
In practice, both terms refer to pre-formulated products you brand as your own. At Noviatic, private label formulas can be adjusted to your requirements – they are not strictly off-the-shelf with no flexibility.
How long does private label take?
Approximately 10 weeks from purchase order to delivery for an existing formula with your branding. Packaging artwork is typically the longest variable – having print-ready files prepared before production starts keeps the timeline on track.
Do we own the formula?
Private label formulas are part of our library and remain ours. What you own is your brand, your label and your relationship with your customers. If you want full formula ownership, our Formulation R&D service produces a custom formula that belongs entirely to you.
What testing does each private label batch go through?
Testing is matched to the product, formulation and your target market’s requirements – typically covering some combination of heavy metals, microbial count, potency, identity, allergens, and for omega-3 and oil-based products, oxidation. What applies to your batch is agreed upfront and set out in the specification. Every batch ships with a signed Certificate of Analysis.
Which markets can you produce private label products for?
We produce for brands selling across 40+ countries. Our regulatory team supports destination-market compliance – label rules, ingredient notifications and required documentation – for every shipment.