Energy and Performance Supplement Manufacturer – Sports, Fitness and Active Lifestyle
Noviatic is a European contract manufacturer of finished food supplements, based in Vilnius and Kaunas, Lithuania. We manufacture energy and performance supplements – pre-workout blends, stamina formulas, B-complex and adaptogen-based products – for supplement brands, sports nutrition companies and distributors across 40+ countries, inside our own GMP-certified facility.
Energy means different things to different consumers. Your formula has to reflect that.
Few supplement categories attract as many different product briefs as energy and performance. A pre-workout powder for a gym brand, a B-vitamin complex for an office wellness range and an adaptogen capsule for a stress-and-focus DTC brand are all technically “energy supplements” – but they contain different ingredients, suit different formats and target different consumers.
The formulas we produce most often in this category:
Pre-workout blends – typically powders, capsules and liquid shots containing combinations of caffeine, B vitamins, amino acids, electrolytes, botanical extracts and minerals. Designed for consumption before physical activity.
B-complex and energy vitamins – B1, B2, B3, B5, B6, B9 and B12 in tablets, capsules or sublingual sprays. One of the highest-volume energy supplement formats in European pharmacy retail.
Adaptogen formulas – ashwagandha, ginseng, rhodiola and similar botanical extracts in capsules or powders, positioned around stamina, stress resilience and sustained energy rather than stimulation.
Electrolyte and hydration powders – magnesium, potassium, sodium and B vitamins in single-serve powder format for active lifestyle and recovery positioning.
Energy shots – single-serve liquid shots containing B vitamins, caffeine, taurine and botanical extracts. Fast-use format for on-the-go active lifestyle positioning.
Multivitamin and mineral blends for active consumers – broader daily formulas built around an active lifestyle consumer, combining vitamins, minerals and functional ingredients in tablet or capsule format.
A stimulant pre-workout for a gym brand and a stimulant-free adaptogen capsule for an office wellness range are both “energy” briefs on paper, but they need different formats, packaging and usually a different retail channel.
We work through that positioning question with you at the brief stage – audience, moment of use, stimulant tolerance and target channel – built on having taken energy and performance formulas through this process across 40+ export markets.
What goes into energy and performance formulas?
B vitamins – B1, B2, B3, B5, B6, B9, B12. The core of most energy supplement formulas across European retail.
Magnesium – widely included in active lifestyle and recovery formulas across multiple forms (citrate, glycinate, malate).
Zinc – commonly included in active lifestyle and men’s health energy formulas.
Taurine – a standard inclusion in energy shots and pre-workout blends.
Amino acids – L-carnitine, L-arginine, BCAAs and others, depending on whether the positioning is endurance, strength or recovery.
Adaptogens – ashwagandha (KSM-66 and Sensoril are the most commonly specified extracts), ginseng, rhodiola rosea, eleuthero.
Caffeine – included in pre-workout and energy shot formulas.
Coenzyme Q10 (CoQ10) – included in energy and cellular health positioning formulas, often in softgel or liposomal format.
Iron – included in formulas targeting fatigue support, particularly for women’s health and prenatal positioning.
Vitamin C – standard inclusion in many energy and immunity-adjacent formulas.
Cordyceps and lion’s mane – functional mushrooms increasingly specified in energy and cognitive performance formulas.
Caffeine rarely appears alone here: guarana, green tea extract and yerba mate all contribute their own naturally occurring caffeine and we calculate the total caffeine equivalent across every source in a formula before it goes on a label, not just the caffeine listed as its own line item.
Adaptogen extracts like ashwagandha and rhodiola carry a natural bitterness that needs masking without diluting the dose, and in shot and pre-workout formats – taken close to physical activity – consistent fill per serving matters more than it does in a once-daily vitamin.
The same category, five different formats
Capsules – the default format for single-active and combination energy supplements. Adaptogen extracts, B-complex and CoQ10 are most commonly produced in capsule form.
Tablets – suited to B-complex and multivitamin-style energy formulas at scale. Cost-efficient for high-volume pharmacy and retail briefs.
Powders – the primary format for pre-workout blends and electrolyte formulas. Single-serve stick packs or jars, flavoured or unflavoured.
Energy shots – 60 ml liquid shots for on-the-go active lifestyle positioning. B vitamins, taurine and botanical extracts in a fast-use single-serve format.
Sublingual sprays – B12 and B-complex in spray format for fast-uptake positioning.
Have a formula already?
We run your specification – actives, dose, format – on our own equipment, through our QC, and out the door under your label.
[See contract manufacturing]
Want to move faster?
Our private label library includes tested formulas across pre-workout blends, B-complex, adaptogen capsules and energy shots, adjustable on dose, actives or flavour.
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Building something new?
Our R&D team develops custom energy and performance formulas from brief through pilot batch, including caffeine-equivalence calculation and flavour masking for adaptogen and stimulant actives.
[See formulation R&D]
Tell us what you're building. We'll get back to you quickly.
Share your format, indicative volume and target markets and we will come back to you within a few business days to confirm receipt and let you know what we need to prepare a full response. Pricing, capability details and a fit assessment follow as soon as we have reviewed your brief.
What brands ask us about energy and performance supplement manufacturing?
What is the difference between a pre-workout supplement and a general energy supplement?
Primarily the format, timing and ingredient profile. Pre-workout supplements are typically powders or capsules designed to be taken before physical activity, often containing amino acids, electrolytes and botanical extracts alongside B vitamins. General energy supplements – B-complex tablets, adaptogen capsules, energy shots – are positioned for daily use without a specific physical activity context.
Which adaptogen extracts do you work with?
Ashwagandha, ginseng, rhodiola rosea and eleuthero are the most commonly specified in the formulas we produce.
Can you produce energy supplements in powder format?
Yes. Pre-workout blends and electrolyte powders run on our dedicated blending and filling lines, in jars and stick packs. Flavour development and packaging are handled in-house.
Do you offer private label energy and performance formulas?
Yes. Our private label library includes tested formulas across B-complex, adaptogen and energy shot formats. Most can be adjusted on dose, actives or flavour before the production run.
What is the minimum order quantity?
MOQ is confirmed per project during the quote and varies by format and formula complexity. Pilot batches are available for new formulations.
How long does a production run take?
Approximately 11–13 weeks from purchase order for an existing or private label formula. Custom formulation adds time – confirmed per project.