Noviatic

Why Liposomal Delivery Outperforms Standard Formats – and Where It Doesn’t

admin — Wed, 14 Oct 2026 06:00:45 +0000

Why Liposomal Delivery Outperforms Standard Formats – and Where It Doesn’t

“Liposomal” has become one of the most overused words on a supplement label, which is unfortunate, because the underlying science is genuinely well established. The gap between the two – real encapsulation technology and the marketing use of the word – is exactly where a brand’s due diligence needs to sit before choosing a manufacturing partner.

What encapsulation actually does?

A liposome is a microscopic sphere built from phospholipids – the same molecules that make up the membrane of every cell in the human body. That structure gives it a useful property: phospholipids are amphiphilic, meaning one end is water-loving and the other is fat-loving, which lets a liposome fold itself around water-soluble actives in its core and fat-soluble actives within the bilayer wall itself, sometimes both at once. Because the shell is built from the same material as a cell membrane, it can pass through the gut wall in a way that a bare, unprotected molecule often can’t.

In practice, that means the active ingredient travels through digestion inside a protective shell instead of exposed to it directly.

Where the benefit is real and measurable?

Acid and enzyme protection. Stomach acid sits at a pH of roughly 1.5–4, hostile territory for a lot of nutrients, and pancreatic enzymes further downstream break down anything unprotected before it reaches an absorption site. The phospholipid bilayer acts as a physical barrier through that entire stretch.

Absorption gains for specific, well-studied actives. This is where the evidence is strongest, and it’s active-specific rather than a universal multiplier. A 2026 randomised trial measured over twenty-fold higher plasma exposure for nano-liposomal curcumin versus free curcumin at a lower dose – consistent with curcumin’s known poor native bioavailability. For glutathione, a small clinical trial found liposomal delivery raised whole-blood levels by around 40% after a month, something plain oral glutathione typically fails to do.

Stability for fragile actives. The same bilayer that blocks acid also blocks oxygen and light, which matters for actives that degrade on exposure to either – a meaningful production and shelf-life advantage, not just a digestive one.

Dual solubility in one system. Because a single liposome can carry both hydrophilic and lipophilic material, it’s one of the few delivery formats that can combine actives with very different solubility profiles into a single stable product, rather than requiring separate formats for each.

Lower GI irritation. Encapsulating an active also physically separates it from direct contact with the stomach lining during transit – relevant for actives like iron that are well known to cause GI discomfort in unprotected forms.

Why does the claim need to be checked, not just made?

None of this means the word “liposomal” on a label is a reliable signal by itself, and a technical piece that doesn’t say so isn’t being straight with its readers. No regulator – not the FDA, not the EU – currently defines what a product has to contain to legally call itself “liposomal.” Independent testing has repeatedly found commercial “liposomal” products with no verifiable liposomes at all – sometimes simple emulsions or micelles – and unpublished “10x” or “100x” absorption claims are common in the category.

Not every active has the same weight of evidence behind it. Curcumin and glutathione, above, are individually well-studied. But most research tests one active at a time – when several actives are combined into a single liposomal product, there’s far less data on whether the combination absorbs the same way. A late-2025 study looked at exactly that: a multi-nutrient liposomal formula. It raised no safety concerns, but confirmed that solid absorption data for combined formulas specifically is still thin. For some single actives, liposomal delivery is proven. For a multi-nutrient blend, or a lower price point, a standard format can still be the safer bet.

Science meets the manufacturing

The practical takeaway for a brand evaluating a manufacturing partner isn’t “does this supplier offer liposomal,” it’s “can this supplier show encapsulation efficiency and absorption data for the specific active in question.” Those aren’t the same question, and the gap between them is where most of the category’s credibility problem lives.

Noviatic’s patented liposomal system, Miosol™, is applied to a defined set of actives – ferrum, glutathione, CoQ10, curcumin, vitamin D3, K2 and B12 – each tested and confirmed on its own, rather than absorption being assumed simply because a product is labelled “liposomal.” Learn more about Noviatic’s Miosol™ liposomal manufacturing capabilities.

The right question isn’t whether liposomal delivery works. It’s whether the specific product in front of you can prove that it does.

The Quietest Flex in Manufacturing: A Spot on Lithuania’s Life Sciences Map

admin — Wed, 30 Sep 2026 11:54:27 +0000

The Quietest Flex in Manufacturing: A Spot on Lithuania’s Life Sciences Map

There is a particular kind of recognition that does not come with a stage, a trophy, or a press junket. It just quietly shows up, and the people who understand the industry immediately know what it means. That is what happened when Valentis, as a head company of Noviatic, was included on Lithuania’s national Life Sciences map.

If you make supplements, or you build a brand that sells them, you already know that “we manufacture in Europe” is a sentence everyone says and almost no one earns. So let us talk about what this map actually is, why it is harder to get on than it looks, and what it means for the product sitting on your shelf with your name on the front.

So, what is this map?

Think of it less as a directory and more as a curated highlight reel. Lithuania’s Innovation Agency maintains the national Life Sciences map and uses it as the country’s calling card abroad: at international exhibitions, conferences, business missions, the rooms where partnerships and export deals actually begin. It is the picture of Lithuanian Life Sciences that the country chooses to show the world.

And the timing matters. Lithuania has staked a genuinely bold national ambition on this sector, aiming to make life sciences and biotech a major engine of its economy by 2030, one of the most aggressive targets anywhere in Europe.

The companies on this map are the ones expected to carry that story forward. To sit inside that Life Sciences ecosystem, next to the research institutions and biotech pioneers, is to be counted as part of the engine, not the audience.

The part most people skip

The thing about a one-line entry on a map is that it can be earned in a year. The thing it represents cannot.

Noviatic is the contract manufacturing and private label division of Valentis, a European health group that has been making finished health products since 1919. A new name, but with century-old hands.

The sourcing controls, the QC protocols, and the batch documentation that quietly protect your product were not bolted on to win a tender. They were refined across generations of real production.

So when the map recognises us in a single year, what it is really pointing at is a hundred years of doing the unglamorous work properly.

Your name goes on the front of the bottle. A thousand years of food wisdom, a century of manufacturing expertise, and now a place on the map, all sit behind it.

The post The Quietest Flex in Manufacturing: A Spot on Lithuania’s Life Sciences Map appeared first on Noviatic.

Smarter Nutrition for a Fast-Moving World

digispec — Sun, 26 Apr 2026 09:49:19 +0000

The future of liquid nutraceuticals comes to life at Valentis.

For more than a century, Valentis has elevated the standard of liquid supplements through strong absorption science, a deep respect for nature and a belief that natural ingredients can help people become stronger, recover faster and live better.

Over time, this legacy has shaped Valentis into one of the largest food supplement manufacturers in the Baltic States and a full-scale production partner with in-house laboratory testing, primary and secondary packaging and a strong R&D engine.

“Our objective is to create healthy moments in people’s lives through the products we create,” says Linas Kamarauskas, Business Development Manager.

Science Behind the Difference

Valentis pursues its goal by bringing together nature and science.

Liquid formats often rely on clean raw materials, balanced dosing, multi-year stability and great taste. The pursuit for excellence in this led Valentis to one of its breakthroughs, the patented Miosol^TM microencapsulation technology.

Using phospholipid-based microcapsules that mimic natural cell structures, Miosol^TM:

shields active ingredients for maximum stability
protects nutrients from stomach acidity
enhances absorption rates by up to six times
improves the stability of light- and oxygen-sensitive compounds
delivers fat- and water-soluble substances in fully dissolved, highly bioavailable form

For partners, this becomes a powerful differentiator, offering modern, on-the-go consumers liquid nutraceuticals that outperform traditional options.

Valentis has already helped shape many winning products, particularly in the Baltic region. FJORD Omega, for example, has rapidly become a leader in the pharmaceutical omega category in Lithuania and continues to gain strength in other European markets. The formula stands out for its purity, great taste and precise composition, supported by independent batch testing. Fish oil is sourced only from wild fatty fish with naturally high Omega-3 levels.

A Time-Tested Name

A scientific foundation of this caliber didn’t appear overnight.

Valentis traces its roots to 1919 when the Institute of Hygiene in Lithuania established a Pasteur station to produce rabies vaccine. Beginning as a modest scientific endeavour, it gradually evolved into a network of pharmaceutical enterprises dedicated to health innovations.

In 2003, several of these entities came together under one name. Valentis, meaning healthy and strong, reflects its heritage and ambitions.

Its growth has been organic. With more than 250 formulas in active production and over 18 million products manufactured annually for more than 40 countries, Valentis continues to advance global well-being in tangible ways.

Innovation grew faster as the science was kept close to home. A highly skilled in-house R&D team of PhDs designs Valentis formulas. Their work drives every product decision, from improving absorption to maintaining the stability and effectiveness of nutrients over time.

Quality, the Non-Negotiable

A+ quality wins trust. Valentis facilities meet the strictest international standards and hold certifications such as GMP, ISO 9001, ISO 13485, IFS and HACCP. These frameworks support cleaner, tightly controlled production. Nothing is shipped without passing through the company’s laboratory checks and, when necessary, independent third-party verification.

Clients stay loyal when collaboration feels effortless. Valentis earns that loyalty with a team known for making fast decisions, communicating clearly, being willing to adapt and offering steady support from concept through completion.

Its remarkable range of formulations also helps clients adapt to different consumer needs and to build diverse, competitive portfolios.

With its blend of heritage, scientific rigour and a modern perspective on wellness, Valentis stands as a categorydefining innovator, delivering nutraceutical solutions that set a new benchmark for efficacy and natural wellbeing.

The post Smarter Nutrition for a Fast-Moving World appeared first on Noviatic.

Noviatic Is Here & the Supplement Industry Should Take Notice

digispec — Sun, 26 Apr 2026 09:48:52 +0000

Something is happening in the world of health supplements, and it’s happening fast. Across Europe, millions of people are waking up to a simple truth: what you put into your body matters. Not just a little, but profoundly. And in response, a wave of ambitious brands is rising to meet them. New supplement companies are launching every month. Established retailers are expanding their private label lines. So it’s only natural that health entrepreneurs with bold ideas now have a burning question: who do I trust to bring this to life?

That’s precisely why Noviatic exists.

The European supplement boom and why it’s only getting started

The numbers alone are staggering. The European dietary supplement market, already valued at nearly $50 billion in 2025, is projected to hit $97 billion by 2033.

But the story behind those numbers is even more interesting than the numbers themselves.

This isn’t a trend driven by gym culture or wellness fads – rather by something far more durable: a fundamental shift in how Europeans think about health. Preventive healthcare is replacing reactive medicine as the default mindset.

Ageing populations across the continent are actively seeking targeted nutritional support. And a younger generation that is informed and unforgiving of anything that feels inauthentic is demanding supplements that are transparent about every ingredient, every source, every process.

From a century of expertise, a new chapter begins

Picture Vilnius, 1919. Scientists at the Pasteur Station, working by hand, producing vaccines against rabies. The same obsessive commitment to getting it right that drove those early researchers is the thread that runs unbroken through to Noviatic today. The tools have changed beyond recognition, but the standard hasn’t moved an inch.

Born from the foundations of Valentis, Noviatic is the dedicated contract manufacturing and private label division now stepping forward under its own name and a sharply focused mission: to be the manufacturing partner that ambitious supplement brands actually deserve.

Two state-of-the-art factories. 13,000 square metres of EU-certified production space. Twenty million product packages are produced every year. And a dedicated R&D team that stress-tests every formula before a single capsule is made.

Why a new name changes everything

A manufacturer serving everyone – retail consumers, distributors, private label partners, under one roof, often serves no one exceptionally well. Attention fragments. Communication slows. The partner who needed a dedicated team gets a distracted one.

Noviatic fixes that completely.

As a standalone brand, Noviatic brings focus and client service that simply wasn’t possible before. A team whose entire purpose is guiding your product from concept to finished, shelf-ready reality.
In an industry where transparency is the single greatest competitive edge, Noviatic is built to be exactly that.

What Noviatic brings to your brand

Whatever your product vision demands, the answer is almost certainly yes. Here’s why:

Custom formulations developed by scientists who understand both the science and the market.

Liposomal technology that wraps active ingredients in protective microcapsules, dramatically improving absorption.

Oral sprays that deliver nutrients directly into the bloodstream faster, smarter, and more effectively.

Tablets, capsules, liquids, powders, single-shot formats – all produced to the highest EU pharmaceutical standards.

All of it with one dedicated partner.

The brands that win choose partners that are all in

Historians of the California Gold Rush will tell you that the people who got truly, durably rich weren’t always the miners. They were the ones selling the picks and shovels. In Europe’s supplement gold rush, the smartest brands aren’t just racing to market – they’re trying to find the right partner to get them there.

Noviatic is a partner that has built its entire identity around your success. The silent engine, finally with a name to match its ambition.

The post Noviatic Is Here & the Supplement Industry Should Take Notice appeared first on Noviatic.

Where to Find Noviatic in 2026

admin — Thu, 23 Apr 2026 08:17:02 +0000

Two people meet at the booth at a major industry exhibition. They shake hands and begin a conversation that months later, sometimes years later, becomes a product on a pharmacy shelf somewhere in Europe or Asia. A formula refined, a brand launched, a partnership forged over a cup of coffee between hall breaks.

That moment is why Noviatic shows up to every major industry exhibition every year – to forge and explore new partnerships. And to meet you.

The name has changed, but the presence hasn’t

You may know us as Valentis – the Lithuanian health company with roots stretching back to 1919, named Europe’s top liquid nutraceutical manufacturer in 2026.

Noviatic is Valentis’ dedicated contract manufacturing and private label arm, stepping forward under its own name with a sharper focus and a single mission: to be the manufacturing partner that ambitious supplement brands actually deserve.

At global exhibitions, we represent both worlds. Valentis’ portfolio of branded products, including our acclaimed Fjord Strong Omega-3 line and innovative liquid nutraceuticals, sits alongside Noviatic’s full contract manufacturing and private label capabilities.

Three stages are just a warm-up

For over a decade, we’ve taken our place at the events that define this industry. Not as newcomers, but as a company that has earned its position at the table and keeps showing up to prove it.

Vitafoods Europe: May 5–7, 2026, Barcelona. The continent’s premier nutraceutical event, drawing over 30,000 professionals from 160+ countries under one roof. This is where Europe’s supplement industry writes its next chapter, and we’ll be there to help shape it.

Vitafoods Asia: September 2–4, 2026, Bangkok. A fast-moving market with an extraordinary appetite for innovation, particularly in liquid formats and functional nutrition. The Southeast Asian nutraceutical scene is accelerating, and so are we.

CPHI Europe: October 6–8, 2026, Milan. The heartbeat of pharmaceutical and nutraceutical supply chains globally, uniting 62,000 attendees and 2,900 exhibiting companies. CPHI is where serious manufacturing conversations happen, and serious manufacturing partners are found.

Three of the world’s most influential industry stages are just a beginning for Noviatic.

What we bring to the floor

For over a decade, we’ve taken our place at the events that define this industry. Not as newcomers, but as a company that has earned its position at the table and keeps showing up to prove it.

After all, Noviatic is powered by Valentis’ 100-year heritage and EU-certified infrastructure, making it one of Europe’s most capable liquid nutraceutical manufacturers.

Our SmartHit liquid shots, liposomal formulations, and Omega-3 innovations represent the kind of forward-thinking product development that stops visitors at the booth and starts real conversations.

More than 300 formulas, twenty million packages produced annually, and a dedicated R&D team that pushes bioavailability and format innovation further every year. That’s why our energy levels are through the roof. So…

…Let’s meet!

The best partnerships in this industry start with a conversation, often a brief one, in a busy hall, between two people who realise they’re building toward the same thing.

We’ve had that conversation hundreds of times over the past decade. We’re looking forward to having it again. Hopefully with you.

Find us at Vitafoods Europe, Vitafoods Asia, and CPHI Europe in 2026. Come see what Noviatic – and everything Valentis has built – can do for your brand.

The post Where to Find Noviatic in 2026 appeared first on Noviatic.